Publicaciones (69) Publicaciones de MARCELO ROYO VELA

2023

  1. Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ

    Journal of Heritage Tourism, Vol. 18, Núm. 4, pp. 531-555

  2. Implementation and measurement of shared value creation strategies: Proposal of a conceptual model

    Business Strategy and Development, Vol. 6, Núm. 4, pp. 598-609

2022

  1. Are Non-Special Dimensions of Proximity in Local Clusters Related? An Analysis of 99 European Clusters

    Sustainability (Switzerland), Vol. 14, Núm. 20

  2. Creating Shared Value: Exploration in an Entrepreneurial Ecosystem

    Sustainability (Switzerland), Vol. 14, Núm. 14

  3. Deconstructing the Emotional and Cognitive Response to Cultural Heritage: A Virtual Reality Experiment

    Smart Innovation, Systems and Technologies

  4. Downward price-based luxury brand line extension: effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

    European Research on Management and Business Economics, Vol. 28, Núm. 3, pp. 61-70

  5. Firms’ internationalization through clusters: a keywords bibliometric analysis of 152 top publications in the period 2009-2018

    Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 229-242

  6. Location, market orientation, and firm performance: An analysis of the Colombian healthcare industry

    Tec Empresarial, Vol. 16, Núm. 3, pp. 34-54

  7. Market orientation in service clusters and its effect on the marketing performance of SMEs

    European journal of management and business economics, Vol. 31, Núm. 1, pp. 1-21

  8. Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions

    Sustainability (Switzerland), Vol. 14, Núm. 13

2021

  1. Experimenting Through Neuromarketing to Measure the Impact of Spanish Cultural Heritage

    Smart Innovation, Systems and Technologies

  2. Value co-creation process and measurement in 4.0 smes: An exploratory research in a b2b marketing innovation context

    Administrative Sciences, Vol. 11, Núm. 1

2020

  1. Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement

    Journal of Marketing Communications, Vol. 26, Núm. 1, pp. 21-39

  2. Is IS Online Chatter Just Noise?: An Analysis of the Islamic State Strategic Communications

    International Journal of Strategic Communication, Vol. 14, Núm. 3, pp. 179-202

2019

  1. Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty

    Journal of Marketing for Higher Education

  2. Effects of the biophilic atmosphere on intention to visit: the affective states’ mediating role

    Journal of Services Marketing, Vol. 33, Núm. 2, pp. 168-180

  3. La importancia de la percepción del valor del tiempo para matricularse en los másteres online: una ampliación del Modelo de Aceptación de Tecnología

    Esic market, Núm. 164, pp. 475-514

  4. Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

    European Research on Management and Business Economics, Vol. 25, Núm. 1, pp. 38-47

  5. Sensory motivations within children’s concrete operations stage: Differences in preferences and recall

    British Food Journal, Vol. 121, Núm. 4, pp. 910-925

2018

  1. Efectos de la publicidad anticipada de productos futuros sobre la actitud del consumidor: un estudio comparativo entre España y Grecia

    Esic market, Núm. 159, pp. 119-174