RAFAEL MARTIN
CURRAS PEREZ
TITULAR DE UNIVERSIDAD
JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
Publicacions en què col·labora amb JOSE ENRIQUE BIGNE ALCAÑIZ (33)
2024
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Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study
Computers in Human Behavior, Vol. 153
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How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study
Technological Forecasting and Social Change, Vol. 199
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I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination
Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384
2022
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Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination
Leveraging new business technology for a sustainable economic recovery
2020
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The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services
Journal of Service Management, Vol. 31, Núm. 3, pp. 465-487
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The effects of ewom in social media on tourism services
Proceedings of the International Conference on Tourism Research
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What factors make an online review about a tourist destination more persuasive and informative?
Proceedings of the International Conference on Tourism Research
2019
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Destination appeal through digitalized comments
Journal of Business Research, Vol. 101, pp. 447-453
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Efeitos da responsabilidade social corporativa na lealdade do consumidor com a marca
Revista Brasileira de Gestao de Negocios, Vol. 21, Núm. 3, pp. 395-415
2017
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A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm
Journal of Business Ethics, Vol. 140, Núm. 2, pp. 243-262
2016
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Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
Spanish journal of marketing-ESIC, Vol. 20, Núm. 2, pp. 104-114
2014
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Finding the link between CSR initiatives and consumers: The role of benefits and consumer-company identification
Handbook of Research on Marketing and Corporate Social Responsibility (Edward Elgar Publishing Ltd.), pp. 175-197
2013
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El papel de la responsabilidad social en el nuevo marketing
Marketing en una nueva era (Ibergarceta), pp. 29-44
2012
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Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit
Journal of Marketing Communications, Vol. 18, Núm. 4, pp. 265-283
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Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
European Journal of Marketing, Vol. 46, Núm. 3-4, pp. 575-594
2011
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Antecedentes y consecuencias del arrepentimiento postcompra: una aplicación a servicios de telefonía móvil
Revista española de investigación de marketing, Vol. 15, Núm. 1, pp. 7-34
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Efectos de la responsabilidad social corporativa percibida por el consumidor sobre el valor y la satisfacción con el servicio
Revista europea de dirección y economía de la empresa, Vol. 20, Núm. 4, pp. 139-160
2010
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Consecuencias de la insatisfacción del consumidor: un estudio en servicios hoteleros y de restauración
Universia Business Review, Núm. 28, pp. 78-100
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Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 7, Núm. 2, pp. 127-143
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Factores determinantes del comportamiento del consumidor en las redes sociales: un análisis de los internautas españoles
XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 164