CARLA RUIZ MAFE-rekin lankidetzan egindako argitalpenak (15)

2024

  1. I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384

2022

  1. Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination

    Leveraging new business technology for a sustainable economic recovery

2020

  1. Analysis of the tourist destinations web content through landscapes

    Proceedings of the International Conference on Tourism Research

  2. Brand love is all around: loyalty behaviour, active and passive social media users

    Current Issues in Tourism, Vol. 23, Núm. 13, pp. 1613-1630

2019

  1. Development of a blended course for online teaching: Process and outcomes

    Journal of Management and Business Education, Vol. 2, Núm. 2, pp. 108-126

2018

  1. Aula virtual: Habilidades en el docente para impulsar el engagement en el estudiante

    Journal of Management and Business Education, Vol. 1, Núm. 2, pp. 87-105

  2. The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

    Current Issues in Tourism, Vol. 21, Núm. 9, pp. 1014-1032

  3. Virtual classroom: lecturer skills to promote student engagement

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería

2015

  1. The role of social motivations, ability, and opportunity in online know-how exchanges: evidence from the airline services industry

    Service Business, Vol. 9, Núm. 2, pp. 209-232

2010

  1. How motivation, opportunity and ability can drive online airline ticket purchases

    Journal of Air Transport Management, Vol. 16, Núm. 6, pp. 346-349

2007

  1. La adopción del B2B en las pymes españolas: antecedentes y consecuencias

    Revista española de investigación de marketing, Vol. 11, Núm. 2, pp. 117-133

2005

  1. El marketing de redes y los mercados electrónicos

    Marketing en Internet: Estrategia y empresa (Ediciones Pirámide), pp. 143-174

  2. Satisfacción y lealtad del consumidor "on line"

    Marketing en Internet: Estrategia y empresa (Ediciones Pirámide), pp. 201-236

2004

  1. Conceptualización del comportamiento del consumidor en los entornos virtuales: un análisis cualitativo

    Estudios sobre consumo, Núm. 70, pp. 9-20

  2. La utilización de Internet en el sector turístico. El caso de España

    Papers de Turisme, Núm. 35, pp. 77-80