MARIA LUISA
ANDREU SIMO
CATEDRÁTICO/A DE UNIVERSIDAD
Anna S.
Mattila
Publicaciones en las que colabora con Anna S. Mattila (10)
2024
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Current Knowledge and Research Directions of Responsible Tourism and Hospitality: A Review and Research Agenda
Journal of Hospitality and Tourism Research, Vol. 48, Núm. 4, pp. 783-798
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Responsible Tourism and Hospitality
Journal of Hospitality and Tourism Research
2022
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The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions
Journal of Hospitality Marketing and Management, Vol. 31, Núm. 7, pp. 777-796
2015
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Effects of message appeal and service type in CSR communication strategies
Journal of Business Research, Vol. 68, Núm. 7, pp. 1488-1495
2013
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The impact of cyberostracism on online complaint handling: Is "automatic reply" any better than "no reply"?
International Journal of Retail and Distribution Management, Vol. 41, Núm. 1, pp. 45-60
2012
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Effects of Message Appeal when Communicating CSR Initiatives
Advances in Advertising Research (Wiesbaden, GW : Gabler, 2010-2012), pp. 263-277
2010
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An analysis of e-business adoption and its impact on relational quality in travel agency-supplier relationships
Tourism Management, Vol. 31, Núm. 6, pp. 777-787
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El efecto moderador de la atribución de responsabilidad social en el valor de marca
XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 246
2008
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Implementing services in pricing decisions to enhance the customer relationship - a framework for price setting
Advances In Doctoral Research In Management (Volume 2) (World Scientific Publishing Co.), pp. 129-147
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The impact of experiential consumption cognitions and emotions on behavioral intentions
Journal of Services Marketing, Vol. 22, Núm. 4, pp. 303-315