The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions
- Stadlthanner, K.A.
- Andreu, L.
- Ribeiro, M.A.
- Font, X.
- Mattila, A.S.
ISSN: 1936-8631, 1936-8623
Year of publication: 2022
Volume: 31
Issue: 7
Pages: 777-796
Type: Article