The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

  1. Stadlthanner, K.A.
  2. Andreu, L.
  3. Ribeiro, M.A.
  4. Font, X.
  5. Mattila, A.S.
Journal:
Journal of Hospitality Marketing and Management

ISSN: 1936-8631 1936-8623

Year of publication: 2022

Volume: 31

Issue: 7

Pages: 777-796

Type: Article

DOI: 10.1080/19368623.2022.2065399 GOOGLE SCHOLAR lock_openOpen access editor

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