Publicacions en què col·labora amb IRENE GIL SAURA (32)

2020

  1. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

2019

  1. Influence of environmental practices on brand equity, satisfaction and word of mouth

    Journal of Brand Management, Vol. 26, Núm. 6, pp. 646-657

  2. Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?

    International Journal of Contemporary Hospitality Management, Vol. 31, Núm. 9, pp. 3526-3546

2017

  1. Customer-based brand equity building: Empirical evidence from Croatian upscale hotels

    Journal of Vacation Marketing, Vol. 23, Núm. 2, pp. 133-144

  2. Perceptual and relational approach to hotel brand equity: Measurement, criticism, and challenges

    The Routledge Handbook of Hospitality Marketing (Taylor and Francis), pp. 234-244

  3. The causal relationship between store equity and loyalty: Testing two alternative models in retailing

    Journal of Brand Management, Vol. 24, Núm. 2, pp. 193-208

2016

  1. Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels

    Journal of Service Theory and Practice, Vol. 26, Núm. 1, pp. 2-27

  2. Ict for external use in Croatian four- and five-star hotels

    Tourism and Hospitality Management, Vol. 22, Núm. 1, pp. 69-85

  3. Latest technology and communication consistency in hospitality: A comparison between two mediterranean countries

    Economic Research-Ekonomska Istrazivanja , Vol. 29, Núm. 1, pp. 1091-1108

2015

  1. The impact of integrated marketing communications on hotel brand equity: Does national culture matter?

    Handbook of Research on Global Hospitality and Tourism Management (IGI Global), pp. 440-467

2014

  1. Fidelizar a través del capital de marca en el comercio minorista: el papel antecente de las TIC

    Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas

  2. How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

    International Journal of Hospitality Management, Vol. 39, pp. 144-156