Publications dans lesquelles il/elle collabore avec RAFAEL MARTIN CURRAS PEREZ (11)

2017

  1. Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 131-145

2014

  1. Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective

    Industrial Management and Data Systems, Vol. 114, Núm. 9, pp. 1477-1498

2013

  1. Social network loyalty: Evaluating the role of attitude, perceived risk and satisfaction

    Online Information Review, Vol. 37, Núm. 1, pp. 61-82

2012

  1. Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit

    Journal of Marketing Communications, Vol. 18, Núm. 4, pp. 265-283

  2. The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behavior

    Advances in Advertising Research (Wiesbaden, GW : Gabler, 2010-2012), pp. 193-215

2011

  1. Explaining consumer acceptance of mobile competitions and prize draws

    International Journal of Internet Marketing and Advertising, Vol. 6, Núm. 4, pp. 315-332

  2. Online information quality as determinant of perceived risk reduction in e-commerce: An application to apparel virtual stores

    International Journal of Internet Marketing and Advertising, Vol. 6, Núm. 4, pp. 352-372

  3. What motivates consumers to teleshopping?: The impact of TV personality and audience interaction

    Marketing Intelligence and Planning, Vol. 29, Núm. 5, pp. 534-555

2010

  1. Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

    International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 7, Núm. 2, pp. 127-143

  2. Factores determinantes de la lealtad en el comercio electrónico B2C: aplicación a la compra de billetes de avión

    Revista española de investigación de marketing, Vol. 14, Núm. 2, pp. 113-142

  3. Factores determinantes del comportamiento del consumidor en las redes sociales: un análisis de los internautas españoles

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 164