The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behavior

  1. Currás Pérez, Rafael
  2. Miquel Romero, María José
  3. Ruiz Mafé, Carla
  4. Sanz Blas, Silvia
Book:
Advances in Advertising Research

Publisher: Wiesbaden, GW : Gabler, 2010-2012

ISBN: 978-3-8349-3134-4

Year of publication: 2012

Volume Title: Breaking New Ground in Theory and Practice

Volume: 2

Pages: 193-215

Type: Book chapter

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