The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behavior

  1. Currás Pérez, Rafael
  2. Miquel Romero, María José
  3. Ruiz Mafé, Carla
  4. Sanz Blas, Silvia
Liburua:
Advances in Advertising Research

Argitaletxea: Wiesbaden, GW : Gabler, 2010-2012

ISBN: 978-3-8349-3134-4

Argitalpen urtea: 2012

Bolumenaren izenburua: Breaking New Ground in Theory and Practice

Alea: 2

Orrialdeak: 193-215

Mota: Liburuko kapitulua

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Datuen iturria: Dialnet