Publications by the researcher in collaboration with MARTINA GONZALEZ-GALLARZA GRANIZO (6)

2020

  1. Customer value in Quick-Service Restaurants: A cross-cultural study

    International Journal of Hospitality Management, Vol. 85

  2. Value co-creation in B-to-B environments

    Journal of Business and Industrial Marketing, Vol. 35, Núm. 7, pp. 1251-1271

2018

  1. A review of value drivers in service settings

    Journal of Services Marketing, Vol. 32, Núm. 7, pp. 850-867

  2. Marketing destinations through events Research on satisfaction and loyalty in festivals

    ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 133-153

2016

  1. Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

    Journal of Relationship Marketing, Vol. 15, Núm. 3, pp. 200-217

  2. Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions: A causal model for retailing

    Management Decision, Vol. 54, Núm. 4, pp. 981-1003