Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions: A causal model for retailing

  1. Gallarza, M.G.
  2. Ruiz-Molina, M.E.
  3. Gil-Saura, I.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2016

Volume: 54

Issue: 4

Pages: 981-1003

Type: Article

DOI: 10.1108/MD-07-2015-0323 GOOGLE SCHOLAR
Data source: Scopus