Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

  1. Gallarza-Granizo, M.G.
  2. Gil-Saura, I.
  3. Ruiz-Molina, M.-E.
Journal:
Journal of Relationship Marketing

ISSN: 1533-2675,  1533-2667

Year of publication: 2016

Volume: 15

Issue: 3

Pages: 200-217

Type: Article

DOI: 10.1080/15332667.2016.1209052 GOOGLE SCHOLAR
Data source: Scopus