Publications by the researcher in collaboration with MAJA SERIC (8)

2020

  1. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

2019

  1. Influence of environmental practices on brand equity, satisfaction and word of mouth

    Journal of Brand Management, Vol. 26, Núm. 6, pp. 646-657

2017

  1. Analysing the fulfilment of service recovery paradox in retailing

    International Review of Retail, Distribution and Consumer Research, Vol. 27, Núm. 4, pp. 369-389

  2. The causal relationship between store equity and loyalty: Testing two alternative models in retailing

    Journal of Brand Management, Vol. 24, Núm. 2, pp. 193-208

2014

  1. Fidelizar a través del capital de marca en el comercio minorista: el papel antecente de las TIC

    Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas

  2. How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

    International Journal of Hospitality Management, Vol. 39, pp. 144-156

2013

  1. El papel de las nuevas tecnologías en la creación del valor de marca: una investigación en hoteles de lujo

    Las nuevas tendencias y tecnologías en la comercialización de productos turísticos

  2. The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels

    Journal of Hospitality and Tourism Technology, Vol. 4, Núm. 2, pp. 96-118