Publications dans lesquelles il/elle collabore avec MAJA SERIC (4)

2023

  1. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

2020

  1. The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

    Journal of Relationship Marketing, Vol. 19, Núm. 4, pp. 253-286

2017

  1. The causal relationship between store equity and loyalty: Testing two alternative models in retailing

    Journal of Brand Management, Vol. 24, Núm. 2, pp. 193-208

2014

  1. Fidelizar a través del capital de marca en el comercio minorista: el papel antecente de las TIC

    Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas