COMINBRAND
Comunicación, innovación y branding: un enfoque basado en el comportamiento del consumidor, cultura y género
Publicacións (13) Publicacións nas que participase algún/ha investigador/a Ver datos de investigación referenciados.
2024
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Asymmetric effects of wellness destination and wellness facility attributes on tourist satisfaction
Tourism Review, Vol. 79, Núm. 4, pp. 969-980
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Bonding with the destination brand during crisis: the role of message consistency
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
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Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733
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Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)
Journal of Marketing Analytics
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Dance consumption and mood changes: Examining the role of gender and generational cohorts
Arts and the Market
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Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Journal of Retailing and Consumer Services, Vol. 77
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Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses
Journal of Retailing and Consumer Services, Vol. 81
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Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry
Corporate Communications, Vol. 29, Núm. 2, pp. 257-278
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Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender
Journal of Vacation Marketing
2023
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Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality
European Journal of Tourism Research, Vol. 35
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The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry
Journal of East European Management Studies, Vol. 28, Núm. 2, pp. 347-373
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The impact of value co-creation in sustainable services: understanding generational differences
Journal of Services Marketing, Vol. 37, Núm. 2, pp. 155-167
2022
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¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: Una propuesta a través del conocimiento ecológico y la co-creación de valor
Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 7-20