Argitalpenak (13) Ikertzaileren baten partaidetza izan duten argitalpenak Ikerketa datu erreferentziatuak ikusi.

2024

  1. Asymmetric effects of wellness destination and wellness facility attributes on tourist satisfaction

    Tourism Review, Vol. 79, Núm. 4, pp. 969-980

  2. Bonding with the destination brand during crisis: the role of message consistency

    JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS

  3. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

  4. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  5. Dance consumption and mood changes: Examining the role of gender and generational cohorts

    Arts and the Market

  6. Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

    Journal of Retailing and Consumer Services, Vol. 77

  7. Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses

    Journal of Retailing and Consumer Services, Vol. 81

  8. Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry

    Corporate Communications, Vol. 29, Núm. 2, pp. 257-278

  9. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

2023

  1. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

  2. The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry

    Journal of East European Management Studies, Vol. 28, Núm. 2, pp. 347-373

  3. The impact of value co-creation in sustainable services: understanding generational differences

    Journal of Services Marketing, Vol. 37, Núm. 2, pp. 155-167

2022

  1. ¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: Una propuesta a través del conocimiento ecológico y la co-creación de valor

    Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 7-20