Applied Marketing into Consumer Behaviour
MarkAp
Universidad Europea de Valencia
Valencia, EspañaPublications in collaboration with researchers from Universidad Europea de Valencia (6)
2019
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Teachers’ intention to use educational video games: The moderating role of gender and age
Innovations in Education and Teaching International, Vol. 56, Núm. 3, pp. 318-329
2017
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Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
Journal of Interactive Marketing, Vol. 38, pp. 55-63
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The effect of age on teachers’ intention to use educational video games: A TAM approach
Electronic Journal of e-Learning, Vol. 15, Núm. 4, pp. 355-366
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The role of perceived relevance and attention in teachers' attitude and intention to use educational video games
International Journal of Emerging Technologies in Learning, Vol. 12, Núm. 3, pp. 154-168
2016
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Teachers' intention to use educational video games: A technology acceptance model approach
Proceedings of the European Conference on Games-based Learning
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The role of perceived relevance and attention in teachers' intention to use gamification
Proceedings of the European Conference on e-Learning, ECEL