Negative customer engagement and brand hate in users of extreme snow-sports brands
- Barreira, A.I.
- Küster, I.
- Ruiz-Mafé, C.
Libro:
Improving Service Quality and Customer Engagement With Marketing Intelligence
ISBN: 9798369368138
Ano de publicación: 2024
Páxinas: 114-142
Tipo: Capítulo de libro