Negative customer engagement and brand hate in users of extreme snow-sports brands
- Barreira, A.I.
- Küster, I.
- Ruiz-Mafé, C.
Buch:
Improving Service Quality and Customer Engagement With Marketing Intelligence
ISBN: 9798369368138
Datum der Publikation: 2024
Seiten: 114-142
Art: Buch-Kapitel