Negative customer engagement and brand hate in users of extreme snow-sports brands

  1. Barreira, A.I.
  2. Küster, I.
  3. Ruiz-Mafé, C.
Book:
Improving Service Quality and Customer Engagement With Marketing Intelligence

ISBN: 9798369368138

Year of publication: 2024

Pages: 114-142

Type: Book chapter

DOI: 10.4018/979-8-3693-6813-8.CH005 GOOGLE SCHOLAR
Data source: Scopus