Sports ambassadors and destination image: a fuzzy set analysis
- Vila-López, N.
- Küster-Boluda, I.
- Aragonés-Jericó, C.
- Sarabia-Sánchez, F.
Zeitschrift:
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Datum der Publikation: 2024
Art: Artikel