Analysing user-generated content in sports events through the lens of the Spain brand
- Kuster, I.
- Vila-Lopez, N.
- Mora, E.
- Riquelme Martínez, M.I.P.
Zeitschrift:
Journal of Marketing Analytics
ISSN: 2050-3326, 2050-3318
Datum der Publikation: 2024
Art: Artikel