Marketing destinations through events Research on satisfaction and loyalty in festivals
- Llopis-Amoros, Maria-Pilar
- Gil-Saura, Irene
- Ruiz-Molina, Maria-Eugenia
- Gallarza, Martina G.
Book Series:
ROUTLEDGE HANDBOOK OF DESTINATION MARKETING
- Gursoy, D (coord.)
- Chi, CG (coord.)
ISBN: 978-1-315-10116-3, 978-1-138-11883-6
Year of publication: 2018
Pages: 133-153
Type: Book chapter