Marketing destinations through events Research on satisfaction and loyalty in festivals
- Llopis-Amoros, Maria-Pilar
- Gil-Saura, Irene
- Ruiz-Molina, Maria-Eugenia
- Gallarza, Martina G.
Büchersammlung:
ROUTLEDGE HANDBOOK OF DESTINATION MARKETING
- Gursoy, D (coord.)
- Chi, CG (coord.)
ISBN: 978-1-315-10116-3, 978-1-138-11883-6
Datum der Publikation: 2018
Seiten: 133-153
Art: Buch-Kapitel