El diseño de una exposición de fotografía como actividad central del proceso de enseñanza-aprendizaje de la materia investigación comercial

Zusammenfassung

Under the collaboration agreement between the University of Valencia and the LondonSchool of Economics held years ago, students from both universities have had anopportunity to take part in an interdisciplinary project based on a real decision makingprocess in the context of cultural management.In this paper we describe this interdisciplinary project focusing on the contribution inthe teaching-learning process of students at the University of Valencia, in the context ofthe course Marketing Research. Planning, designing and implementing of a marketresearch will lead to define a cultural activity. Specifically, a series of photographs isselected in order to organize an exhibition at the LSE Arts Centre, located in London.To ensure the success of the exhibition, students of the Marketing Research course havecombined sources of secondary and primary data, and have become familiar withdatabases of business information from the Library of the University of Valenciawebsite as well as with the commonly used software for data processing. All in all,students have very much appreciated this activity as a facilitator of learning in the field.