Market orientation: an antecedent to the industrial manufacturer's power

  1. Enrique Bigné, J.
  2. Blesa, A.
  3. Küster, I.
  4. Andreu, L.
Revue:
European Journal of Marketing

ISSN: 0309-0566

Année de publication: 2004

Volumen: 38

Número: 1-2

Pages: 175-193

Type: Article

DOI: 10.1108/03090560410511177 GOOGLE SCHOLAR
La source de données: Scopus