Market orientation: an antecedent to the industrial manufacturer's power

  1. Enrique Bigné, J.
  2. Blesa, A.
  3. Küster, I.
  4. Andreu, L.
Aldizkaria:
European Journal of Marketing

ISSN: 0309-0566

Argitalpen urtea: 2004

Alea: 38

Zenbakia: 1-2

Orrialdeak: 175-193

Mota: Artikulua

DOI: 10.1108/03090560410511177 GOOGLE SCHOLAR