Market orientation: an antecedent to the industrial manufacturer's power
- Enrique Bigné, J.
- Blesa, A.
- Küster, I.
- Andreu, L.
ISSN: 0309-0566
Year of publication: 2004
Volume: 38
Issue: 1-2
Pages: 175-193
Type: Article
Journal:
European Journal of Marketing