Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation

  1. Chimborazo-Azogue, L.E.
  2. Mollá-Descals, A.
  3. Miquel-Romero, M.-J.
  4. Frasquet, M.
Aldizkaria:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Argitalpen urtea: 2022

Alea: 50

Zenbakia: 8-9

Orrialdeak: 996-1014

Mota: Artikulua

DOI: 10.1108/IJRDM-10-2021-0487 GOOGLE SCHOLAR