The impact of value co-creation in sustainable services: understanding generational differences

  1. Bordian, M.
  2. Gil-Saura, I.
  3. Šerić, M.
Journal:
Journal of Services Marketing

ISSN: 0887-6045

Year of publication: 2023

Volume: 37

Issue: 2

Pages: 155-167

Type: Article

DOI: 10.1108/JSM-06-2021-0234 GOOGLE SCHOLAR