Information Content Analysis of TV Advertising - The Spanish Case
- Bigne, E.
- Royo, M.
- Cuenca, A.C.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Année de publication: 2015
Pages: 333-338
Type: Chapitre d'ouvrage