ANTONIO CARLOS
CUENCA BALLESTER
TITULAR DE UNIVERSIDAD
Department: MARKETING AND
Faculty: Faculty of Economics
Area: Marketing and Market Research
Research group: Digital marketing and communications
Research group: Innovation, i-Space y entrepreneurship
Email: antonio.cuenca@uv.es
Doctor by the Universitat de València with the thesis La influencia de los atributos intangibles en la variable precio 1995. Supervised by Dr. Salvador Miquel Peris.