Information Content Analysis of TV Advertising - The Spanish Case
- Bigne, E.
- Royo, M.
- Cuenca, A.C.
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Argitalpen urtea: 2015
Orrialdeak: 333-338
Mota: Liburuko kapitulua