Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain
- Moliner-Velázquez, B.
- Fuentes-Blasco, M.
- Servera-Francés, D.
- Gil-Saura, I.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Année de publication: 2017
Pages: 285-299
Type: Chapitre d'ouvrage
