Modelo de patrocinio deportivo: análisis descriptivo del turismo deportivo internacional-nacional

  1. Aragonés Jericó, Cristina 1
  2. Küster Boluda, Inés 2
  3. Vila López, Natalia 2
  1. 1 Florida Universidad
  2. 2 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Book:
XVII Congreso Internacional de Turismo Universidad Empresa. Del Territorio al Destino Turístico: Retos y Claves de Éxito
  1. López Olivares, Diego (dir.)

Publisher: Tirant lo Blanch

ISBN: 9788490861981

Year of publication: 2014

Pages: 151-174

Type: Book chapter

DIALNET GOOGLE SCHOLAR

Abstract

The aim of the paper is to compare the national tourist from the host city of a major sport event with the international tourists. Therefore, starts with a global model of sport sponsorship based on tourist behavior model and theories of sport sponsorship. Results show that existed significant differences in some variables of the model of sport sponsorship proposed between the national tourist and the international tourist, for instance the event experience, the sport tourist motivation and the identification with de team or driver.

Data source: Dialnet