Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework

  1. Frasquet, M.
  2. Miquel-Romero, M.-J.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2021

Alea: 62

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2021.102639 GOOGLE SCHOLAR lock_openSarbide irekia editor

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus