Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework

  1. Frasquet, M.
  2. Miquel-Romero, M.-J.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2021

Volume: 62

Type: Article

DOI: 10.1016/J.JRETCONSER.2021.102639 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus