What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations

  1. Bigne, E.
  2. Ruiz, C.
  3. Cuenca, A.
  4. Perez, C.
  5. Garcia, A.
Revista:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Año de publicación: 2021

Volumen: 20

Tipo: Artículo

DOI: 10.1016/J.JDMM.2021.100570 GOOGLE SCHOLAR