Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: Mk & M 5.0 Marketing & Management 5.0

Research group: eMARKETING Research group in eMARKETING

Research group: SIV Service, Innovation, Value

Email: carmen.perez-cabanero@uv.es

Doctor by the Universitat de València with the thesis La búsqueda externa de información precompra de los consumidores de bienes y servicios 2001. Supervised by Dr. Alejandro Mollá Descals.