Ethnocentrism at the coffee shop industry: A study of starbucks in developing countries
- Areiza-Padilla, J.A.
- Cervera-Taulet, A.
- Puertas, M.A.M.
ISSN: 2199-8531
Année de publication: 2020
Volumen: 6
Número: 4
Pages: 1-20
Type: Article
Revue:
Journal of Open Innovation: Technology, Market, and Complexity
