Ethnocentrism at the coffee shop industry: A study of starbucks in developing countries

  1. Areiza-Padilla, J.A.
  2. Cervera-Taulet, A.
  3. Puertas, M.A.M.
Journal:
Journal of Open Innovation: Technology, Market, and Complexity

ISSN: 2199-8531

Year of publication: 2020

Volume: 6

Issue: 4

Pages: 1-20

Type: Article

DOI: 10.3390/JOITMC6040164 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus