Ethnocentrism at the coffee shop industry: A study of starbucks in developing countries
- Areiza-Padilla, J.A.
- Cervera-Taulet, A.
- Puertas, M.A.M.
ISSN: 2199-8531
Argitalpen urtea: 2020
Alea: 6
Zenbakia: 4
Orrialdeak: 1-20
Mota: Artikulua
Aldizkaria:
Journal of Open Innovation: Technology, Market, and Complexity
