Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry

  1. Šerić, M.
  2. Praničević, D.G.
Revue:
Journal of Hospitality Marketing and Management

ISSN: 1936-8631,  1936-8623

Année de publication: 2018

Volumen: 27

Número: 2

Pages: 218-238

Type: Article

DOI: 10.1080/19368623.2017.1340219 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus