Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry

  1. Šerić, M.
  2. Praničević, D.G.
Aldizkaria:
Journal of Hospitality Marketing and Management

ISSN: 1936-8631,  1936-8623

Argitalpen urtea: 2018

Alea: 27

Zenbakia: 2

Orrialdeak: 218-238

Mota: Artikulua

DOI: 10.1080/19368623.2017.1340219 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus