Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry

  1. Šerić, M.
  2. Praničević, D.G.
Journal:
Journal of Hospitality Marketing and Management

ISSN: 1936-8631,  1936-8623

Year of publication: 2018

Volume: 27

Issue: 2

Pages: 218-238

Type: Article

DOI: 10.1080/19368623.2017.1340219 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus