Brand perception and its relation to perceived performance of a public sports service

  1. Jiménez, M.A.
  2. Moreno, F.C.
  3. Núnez-Pomar, J.M.
  4. Hervás, J.C.
Livre:
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

ISBN: 9781522571162

Année de publication: 2018

Volumen: 2

Pages: 891-910

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-5225-7116-2.CH049 GOOGLE SCHOLAR
La source de données: Scopus