Brand perception and its relation to perceived performance of a public sports service
- Jiménez, M.A.
- Moreno, F.C.
- Núnez-Pomar, J.M.
- Hervás, J.C.
Book:
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522571162
Year of publication: 2018
Volume: 2
Pages: 891-910
Type: Book chapter