Brand perception and its relation to perceived performance of a public sports service
- Jiménez, M.A.
- Moreno, F.C.
- Núnez-Pomar, J.M.
- Hervás, J.C.
Buch:
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522571162
Datum der Publikation: 2018
Ausgabe: 2
Seiten: 891-910
Art: Buch-Kapitel