Department: Physical and Sports Education

Faculty: Faculty of Physical Education and Sport Sciences

Universidad: University of Valencia

Area: Physical Education and Sport

Research group: SMIrg Sport Management and Innovation Research Group

Email: mario.alguacil@uv.es

Doctor by the Universitat de València with the thesis Análisis de la percepción de marca y su relación con el rendimiento percibido en servicios deportivos comparación entre público y privado 2017. Supervised by Dr. Ferran Calabuig Moreno, Dr. Juan Manuel Núñez Pomar.

Doctor by the Universitat Jaume I with the thesis Relación entre la imagen de marca y el comportamiento de los usuarios de servicios deportivos 2020. Supervised by Dr. Javier Sánchez García, Dr. Ferran Calabuig Moreno.

Mario Alguacil is a tenured professor at the Faculty of Physical Activity and Sports Sciences at the Universitat de València (Spain). He holds a PhD in Sports Management from the University of Valencia and a PhD in Marketing from the doctoral program with mention toward excellence at the Universitat Jaume I, where he received the extraordinary doctoral award. His research interests include consumer behavior in the context of sports, brand management in sports, and analysis of the relationship between brand perception and the results of sports-related entities. He is associate editor of the sports management section of the Spanish Journal of Physical Education and Sports, a publication created by the Official Association of Physical Education Graduates (COLEF).