Store equity and behavioral intentions: The moderating role of the retailer’s technology

  1. Gil-Saura, I.
  2. Molina, M.E.R.
  3. Berenguer-Contri, G.
Revue:
Journal of Product and Brand Management

ISSN: 1061-0421

Année de publication: 2016

Volumen: 25

Número: 7

Pages: 642-650

Type: Article

DOI: 10.1108/JPBM-11-2015-1035 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus